Case - Global Food

BizOne helped modernize Global Food Trading’s analytics by implementing Power BI reports to solve a variety of challenges and pain points in their day to day business activities. 

Global Food Trading exports over 1500 their products to over 27 countries world wide, including sauces, spices, rice stick and flours; as well as frozen vegetables, fruit and frozen Thai desserts.

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What kind of business do you run

Our business involves exporting food from Thailand to overseas sales worldwide such as in America, Europe, and Australia will cover both self-wholesale production or distributorship of food and agricultural products.

Where are you headed as a business?

Global Food operates on a mission to make authentic Thai food known around the world, including promoting food ingredients from Thailand to be used more widely from the belief that Thai food is delicious, and everyone wants to eat delicious food. Global Food has been working on this goal for more than 30 years, with opportunities and markets in the food and taste business continuously growing.

What challenges were you facing and what motivated you to solve them?

  1. Global food creates and stores information that is available in various business activities.  Therefore, we were looking for methods or tools that will make it as easy as possible and get the most out of the analysis. Previously, data had been used by submitting a request to a system administrator to have the data delivered in Excel format, where we sometimes encountered problems with the dimensions of the data which was unsuitable for our needs, then the user had to go back to request data again, which caused delays in receiving the data. 
  2. Limitations and problems in using MS Excel for analyzing large volumes and complex data. 
  3. We had the goal to create data and reporting systems that are easy for everyone to use and access, as well as reducing the complexity and hassle of managing MS Excel report files. 
  4. To manage/control information/data access to suit the needs of each department or person, including preventing improper use/editing of information. 
  5. The need to encourage people in the organization to use more data and develop data analysis capabilities to develop the potential of the organization, starting with personnel to support scale-up and future competition.

Why did you choose us over the competition?

Flexibility in managing the scope and deliverables of development including an active working style that emphasizes consultation and suggestions to solve different problems or find solutions to create the most appropriate results together.

How do you use our product /service, and how do you find that process?

At present, there is a desire to expand income to grow even more. As well as the desire to expand the market to new countries by using data as a tool to drive and make decisions based on increasing the understanding of customer and products data. This will allow us to deliver products that meet their needs more accurately and can help customers in planning orders or prepare products appropriately to prevent shortages or insufficient products.  

Therefore, this is the source of interest in us building a data platform in conjunction with Power BI (Business intelligence) tools, starting with building a data system to analyze data as follows: 

  1. Monitor the sales from the perspective of both products and customers. 
  2. Buying and selling behavior and demand for products 
  3. To analyze the quantity of the products that need to be produced or ordered, as well as information for negotiating with suppliers. 
  4. The trend of increases or decreases in the volume of purchases 

From a Global Food perspective, this project is just the beginning of understanding customers to support sales and marketing first. However, in the future, we plan to expand the results to the management department to better understand ourselves and find ways to increase efficiency in processes such as production processes or warehouse management. 

How have you benefited from using our product/service so far?

The solution allows for faster and easier access to data than previously because business users had to request data that took a long time to process and support.

How has our product/service improved your day-to-day life?

We can use the data whenever we desire from the past. Previously we may have had to wait for a certain period of time for the responsible person to retrieve and manage the information to meet the requirements. 

This results in faster execution as readily available analytics, at any time and from anywhere.

What lessons were learned from the project?

Seeing data in new perspectives or dimensions to find insights and compare in a broader or more in-depth picture. 

What would you say to other businesses facing the same challenges as you did?

A good data system or BI solution helps people who use data to see the movement of business activities faster. This encourages certain actions to respond to the current business situation and seeing real data reduces anticipation of forecasts from operators that can affect decision-making. Executives also have access to a wider range of detailed and dimensional information that reflects the state of the organization to be used as information to plan and improve the organization accurately and effectively.  

Therefore, access and use of information is something that every organization should focus on to better understand their situation and organization.